Confidential Proposal — Sedona Chamber of Commerce

A New Era for

Sedona Tourism

A fully owned digital tourism platform for VisitSedona.com, built to captivate visitors, enable seamless on-site booking, and reclaim control of both visitor experience and the revenue it generates.

Presented ByWild Portals · Tony Wild
Presented ToDavid Key, President & CEO
Engagement$32k Build · $1,200/mo
Delivery8-Week Timeline
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01 — The Current Reality

Sedona Delivers.
Its Platform Should Too.

Sedona attracts high-intent visitors ready to book. But the current experience breaks at the most important moment.

The brand, the traffic, and the intent are all there. What's missing is a platform capable of capturing that moment and turning it into revenue that stays in Sedona.

🔗

Visitors are redirected off-site

Every "Book Now" click sends potential guests away from visitsedona.com, to OTAs, hotel sites, or dead ends.

🚫

No control over the booking experience

There currently is no ability to shape, measure, or improve what happens after a visitor shows intent to book.

🔒

Limited ability to evolve the platform

The current proprietary system means changes are slow, expensive, or simply not possible without vendor approval.

⏳

Slow or costly updates

Every improvement requires going through a vendor. VisitSedona waits in line and pays extra for changes it should own outright.

02 — The Hidden Cost

It's Not Just
Inconvenience.

📉

Lost Bookings

Every redirect is a friction point. Visitors who leave the VisitSedona site to book elsewhere are less likely to complete, and impossible to re-engage directly.

📊

Lost Data

Bookings made through OTAs and hotel sites take guest data with them. VisitSedona has no visibility into who is actually booking Sedona, or why.

🎯

Lost Control of the Visitor Relationship

Without owning the booking, VisitSedona can't follow up, upsell, build loyalty, or market directly to the guests driving Sedona's economy.

🔗

Dependence on External Platforms

Expedia, Booking.com, and Simpleview control the outcome. When VisitSedona drives the traffic, they collect the commission and the data.

"Sedona is generating the demand, but not owning the outcome."

03 — The Opportunity

Sedona Already Has
Everything It Needs.

The traffic. The brand. The intent.
Now Sedona can own the outcome.

Most destinations spend years trying to build an audience. Sedona already has one. Millions of high-intent visitors come to visitsedona.com ready to book. The platform just hasn't been able to capture them, until now.

Proven destination brand with national recognition
Existing traffic from search, social, and referral
17 hotels already organized as a collective
A vision and organizational authority to act
🗺️

Own the Full Visitor Journey

From inspiration to booking confirmation. Every step happens inside visitsedona.com. No handoffs. No loss of control.

🔄

Keep Users on Platform

Guests search, browse, and book without ever leaving VisitSedona's site. No redirects. No drop-off to OTAs.

📋

Capture Data

Every search and booking builds a VisitSedona owned first-party dataset including names, emails, travel dates, preferences.

💳

Enable Direct Booking

Hotels stop paying 15–20% commissions. Revenue stays in the Sedona economy.

04 — The Solution
Sedona Direct Platform
Introducing the platform. This is not a website.

It's a fully owned, VisitSedona operated platform designed to convert Sedona's existing traffic into direct revenue, without middlemen.

✨
Inspire

A cinematic, premium redesign of visitsedona.com that makes visitors fall deeper in love with Sedona before they book.

💳
Convert

Real-time availability, room types, and pricing, right on the VisitSedona site. Guests book without ever leaving.

📋
Capture

Guest contact info collected before availability is shown. Every search builds VisitSedona's first-party email list.

🚀
Expand

Built for growth. Additional hotels, new features, and deeper integrations can be added at any time with no additional vendors required.

🏛️VisitSedona owns everything. Code, content, data, and relationships. No lock-in. No revenue share. No asking permission to improve your own platform.
05 — Foundation Layer · Website Rebuild

The Platform Starts
With the Site.

🎬

Fully Custom, Cinematic Design

Not a template. A bespoke, high-end visual experience designed specifically for Sedona and built to convert.

📱

Mobile-First & Performance Optimized

Built to the same standards as top travel platforms. Fast load times, flawless mobile experience.

✏️

Easy Internal Content Management

VisitSedona staff can update key content, add events, and manage hotel listings through a secure admin dashboard, without needing a developer for everyday changes.

🔓

No Vendor Lock-in or Restrictions

No proprietary CMS. VisitSedona can take the code anywhere, anytime.

📈

Built for Expansion

The architecture supports new features, additional hotel integrations, and whatever comes next, without rebuilding.

Ownership First

VisitSedona Owns
Every Bit of It.

All source code, forever
All content and media assets
All guest data and booking records
All hotel relationship data
Full DNS and hosting control
No platform dependency to cancel
06 — Revenue Layer · Direct Booking Engine

The Part That
Changes Everything.

⚡

real-time Booking on-site

Guests search availability, select rooms, and complete payment without ever leaving visitsedona.com.

🚫

No Redirects

The booking happens right here. No "Book on Expedia" buttons. No redirect to the hotel website.

💳

Stripe Direct Payments to Hotels

Each hotel receives payment directly in their Stripe connected account. No float, no delays.

🔗

API Integration with Hotel Systems

Connects directly to hotel property management systems (Cloudbeds, Lodgify, WebRezPro, and others).

Annual Value to Hotels
$180–200k
in potential savings from reduced OTA reliance
Direct bookings replace high commission channels
VisitSedona retains full control over commission strategy
Opportunity to keep fees minimal or reinvest into the platform
Hotels retain a substantially higher share of each booking
Standard payment processing fees only (Stripe ~2.9%)
07 — Why Now

The Window Is Open.
Not Indefinitely.

🧱

The Existing System Limits Growth

Every campaign sends visitors to a platform that can't close the booking. The gap widens every year the platform doesn't change.

🏨

Hotels Need Support & Margin Protection

Commissions are squeezing margins across the industry. Sedona Select hotels are spending six figures annually on fees they don't have to pay.

⚖️

Upcoming Regulatory Changes Create Urgency

Shifts in OTA pricing regulations and data privacy laws are creating favorable conditions for direct booking platforms right now.

⏱️

Short Window to Capture Value

First-mover advantage in direct booking is real. Every season of delay is revenue permanently lost to OTAs.

⚡

There's no 6-month dev timeline to wait for. The only question is when Sedona wants to start keeping those commissions.

08 — Business Model

Simple. Fair.
Aligned.

The platform is funded by the people who benefit from it, distributed logically, with no single party carrying the full weight.

🏛️Funds the Platform

VisitSedona

Owns and operates the Sedona Direct Platform. Gains a first-party data asset, direct visitor relationships, and positioning as a modern tourism authority.

🤝Shared Ecosystem

Everyone Benefits

Cost is distributed logically. The platform pays for itself through commission recovery alone in year one.

🏨Funds Participation

The Hotels

Participate in direct booking through the platform. Gain commission-free revenue, direct guest relationships, and platform-driven visibility.

VisitSedona drives traffic. The hotels have inventory. The platform connects them. Everyone wins.

09 — Rollout Plan

Three Phases.
Eight Weeks to Live.

1
Weeks 1–8

Website Rebuild & Launch

Full custom redesign of visitsedona.com
Mobile-first, performance-optimized build
Content management for VisitSedona staff
Hotel listing pages with filter system
Domain transfer and go-live
2
Weeks 6–12 (Overlap)

Hotel Onboarding & Booking Activation

Hotel invite links sent by VisitSedona
Self-serve onboarding portal live
PMS API connections per hotel
Stripe Connect setup for each property
Booking engine goes live on site
3
Post Launch

Expansion & Additional Features

Additional hotel onboarding
Email marketing to captured guest leads
Loyalty and return-visitor programs
Analytics and reporting dashboard
New feature development as needed
⚡

The platform is already built and functional. Phase 2 begins in parallel with Phase 1. Hotels can start onboarding before the full site rebuild is complete.

10 — Live Demo

Already Built.
Not Mockups.

The platform is live and functional right now. Open it on your phone in the next 30 seconds.

✓ New Homepage Feel ✓ Hotel Listing Experience ✓ Full Booking Flow ✓ Clean, Modern UX ✓ Mobile Ready ✓ Admin Dashboard
Open Live Demo sedona.tempedev.com
New homepage feel
Hotel listing experience
Full booking flow
Clean, modern UX
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Scan to open on your phone